Case Study
Avoca Beach Law is a reputable law firm based in Sydney’s Central Coast practicing in various areas of law. As a busy law firm, marketing and keeping on top of the fast-moving digital world was put on the back burner. With the joint venture between LEAP and Lift Legal Marketing, many law firms globally moved their websites to Lift Legal Marketing to manage and host. Avoca Beach Law was one of them. At the onset of this relationship, Avoca Beach Law did no marketing, their website had not been updated for years and there were no immediate plans to update it, until they met with Lift Legal Marketing, who offered them the specialised marketing support they needed.
Marketing Roadblocks
- Firm had no brand.
- Website looked dated and unprofessional.
- Website had limited content.
- SEO rankings were impacted because of no content.
- The brand and website did not reflect the firm’s calibre of work.
Strategy
The principal of the firm, Julia Slape, did not have the time or the resources to dedicate to marketing and updating the firm’s website. They required specialised help and Lift Legal Marketing were able to offer this. Our team quickly identified the improvements that needed to be made to the website, after meeting with Julia. As there was no real branding on their website, it all started with the brand. Lift Legal Marketing started with designing a new brand, presenting various options and with some minor amendments to the first round of concepts presented, Julia was very happy to move forward with a logo design as their permanent brand. Our team listened to Julia’s wants and overall feel for the design, which allowed us to deliver her a brand that she loved with a quick turnaround.
Our team then designed and developed the new Avoca Beach Law website in line with their new branding. The strategy for the new site was to offer their clients a better user experience, deliver more leads to the firm and present them in a professional light. Our team was also able to provide the firm with content for all the areas of law they practiced in, and input into the profiles of the solicitors and staff, as well as providing blogs prior to the launch of the site.
Outcomes
Since the launch of the new website, the firm now has a stronger brand and online presence. Clients and colleagues have all commented on the noticeable change. The firm now presents themselves in a more professional light, improving the user experience and in turn, helping to deliver more leads through the site.
Providing a content rich website now allows Avoca Beach Law to rank on certain keywords on SEO and compete online. Having specialist copywriters in the areas of law that Avoca Beach Law currently practice in, meant Julia was able to make minor tweaks to the content without having to write it herself from scratch. The whole process was clear, easy and efficient. Our team provided the IT support that the firm needed to help move the website and give it a more secure hosting environment. The website, combined with the new branding, now works harder and smarter.
“The whole team were extremely helpful and thorough from the beginning of the process to the end. I wouldn’t hesitate to recommend Lift Legal Marketing, they made everything easy.”
Julia Slape, Principal